Activation Inspiration
For the fifth annual Mental Health Action Day more than 3,000+ organizations, brands, government agencies, and cultural leaders come together to support the global movement to shift our culture from mental health awareness to mental health action.
See below for Activation Inspiration from Mental Health Action Day 2025.

Highlights
CBS, Snapchat, Detroit Pistons, NYC Mayor's Office of Community Mental Health, and the City of Richmond are among the brands and organizations joining Mental Health Action Day 2025.
Activations include:
The April Parker Foundation and Futures First is hosting We Out Side, a one-day outdoor wellness festival on May 15, 2025, for Mental Health Action Day. This activation will provide young people in Long Beach and surrounding communities with an opportunity to reconnect with nature, movement, and peer support to enhance mental well-being.
Research shows that spending time outdoors, engaging in physical activity, and fostering social connections significantly improves mental health by reducing stress, anxiety, and depression. This event will create an immersive outdoor experience that encourages youth to A.S.K. (Acknowledge, Support, Keep-in-Touch) through interactive activities designed to promote self-awareness, emotional regulation, and connection.
On Mental Health Action Day, Charley Bear Productions is proud to release UNIMAGINABLE, a powerful short documentary spotlighting three diverse teens who turn to art to navigate the mental health challenges of the pandemic. Premiered at the Oscar-qualifying St. Louis International Film Festival, this uplifting film reveals how creativity became a lifeline for young people facing unprecedented uncertainty and isolation. UNIMAGINABLE offers hope and fresh insight into the resilience of today's youth.
The City of Richmond is hosting a "Lunch on the Lawn" and providing a space that honors and elevates mental wellness. They will do this by providing a tool to express feelings (journals), and are creating a SafePlace to create a self-care action plan.
COR, Inc. is excited to launch a school-wide Mental Health campaign leading up to Mental Health in Action Day (May 15th!) for students and staff to gain awareness of the ASKivation strategy - Acknowledge, Support, and Keep-in-touch, followed by a series of Mental Health and Wellness events in and around our high school. Additionally, COR staff will lead mental health training for teachers to encourage trauma-informed educational practices in every classroom.
DeeDee's Cry will host a Community Wellness Walk and Mental Health Fair to promote the A.S.K. (Acknowledge, Support, Keep-in-Touch) framework for Mental Health Action Day. The event will bring together young people, community members, and mental health professionals to foster conversations on mental well-being, engage in wellness activities, and access vital resources for suicide prevention.
The Detroit Pistons are hosting a Mental Health Awareness Night with Henry Ford Health, Headversity, Active Minds and MTV.
The Equity Project Foundatio and More Than A Shop are bringing Baltimore's youth and young adults together for an unforgettable day of mindfulness, healing, and empowerment! This high-energy, interactive summit will feature mental health activations, dynamic workshops, live panel discussions, one-on-one licensed counseling, entertainment, games, giveaways, and a vibrant vendor fair packed with resources.
This is more than just an event—it's a movement for mental wellness. Come connect, learn, and experience a safe space where your well-being comes first. Don't miss out!"
Groundswell is proud to announce a mural project focused on raising awareness about mental health. In collaboration with a talented teaching artist, participants will have the opportunity to contribute their creative ideas through sketching and design, ensuring their voices are reflected in the final artwork. This collaborative piece will culminate in a vibrant Community Paint Day event at the end of the month, bringing participants together to celebrate the power of art and community in fostering mental health awareness.
The Malone Family Foundation will proudly host the 3rd Annual Black & Gold Breaking the Mold as part of Mental Health Awareness Month and MTV's worldwide Mental Health Action Day in May. The two-day event will be highlighted by an open conversation about mental health with Ryan Malone and NHL guests during the Black & Gold Gala on Wednesday, May 14. Special guests will include Veteran + First Responder heroes from Western Pennsylvania, as well as local celebrities. Black & Gold Breaking the Mold will continue with the Hero & Celebrity Hockey Game the following day on Thursday, May 15. Those playing in the game will include current + former NHL players, members of our Veteran and First Responder communities, local celebrities, and mental health advocates. The game will shine a light on the healing power of hockey and our need to take positive action daily on our mental health journeys. Prior to the game, a family friendly Mental Health Rally, will share mental wellness resources with our community. Additionally, the celebrities in attendance will make a special appearance to connect with our growing community of mental health advocates.
NYC Mayor's Office of Community Mental Health is launching a city-wide campaign where City Hall and other government buildings and landmarks will be lit green. Everyone is encouraged to wear green and post selfies/stories on socials with #NYCforMentalHealth. NYC Mayor Adams is scheduled to participate along with invitations to commissioners and executive directors across different NYC government agencies and offices.
Nonprofit counseling agency Queer LifeSpace will host a month-long series of events in honor of Mental Health Action Day, celebrating the healing power of art, creative expression, and accessible mental health care for LGBTQIA+ communities. Highlights include a guided Castro art walk on Friday, May 2nd; body image and emotional wellness workshops on May 15th, paired with a guest speaker panel of mental health experts; and a virtual art exhibition debuting at Queer LifeSpace's annual gala on Friday, May 30th. Free mental health toolkits and community resources will be distributed throughout the series.
The Rian Ryelee Foundation will host a transformative event aimed at raising mental health awareness and fostering a sense of community in the 313. This event will feature engaging panel discussions, hands-on wellness activities, and resources to help attendees acknowledge mental health, offer support, and stay connected. Participants will enjoy Motown City Soul Food, receive in-person chair massages, and have access to grief rooms for those who may experience loss or trauma. Additionally, attendees will participate in a "Painting with a Twist" art therapy session focused on communication and peer support, while accessing valuable mental health resources from local providers and organizations.
Salud is committed to healing the culture by normalizing mental health, breaking the stigma and creating spaces where open conversations are not just welcomed, but celebrated through community in Chicago. Recognizing that many Chicago neighborhoods may lack accessible resources, Salud will center local licensed professionals, therapists, healers, community and youth organizers to bridge culture and mental health through engagement, education, and empowerment. Which is why Salud is excited to promote wellness through social and culturally relevant mental health activations. Attendees will enjoy vibrant live music, food, refreshments, and resources to continue the conversation in ways that work for us. "Cheers, Salud" to mental health and healing the culture together.
Join (S)heSpeaksSolutions for a transformative day dedicated to mental health awareness and healing through alternative modalities. This event will bring together students, community members, and mental health professionals to explore diverse wellness practices and resources aimed at nurturing mental well-being.
What to Expect:
- Music Therapy: Experience the soothing and uplifting effects of sound.
- Art Therapy Stations: Express yourself through creative arts and discover the healing power of visual expression.
- Plant Therapy: Dig your hands in the dirt, and learn how engaging with plants can enhance mental wellness.
- Chill Zone w/ Meditation Sessions: Ground yourself with guided meditation and mindfulness exercises.
- Games and Wellness Resources: Access tools and tips for maintaining mental, emotional, and physical health. Compete in lighthearted challenges, win prizes and stay mentally and physically active.
- Community & Mental Health Provider Resources: Connect with local mental health providers, community organizations, and support networks.
- Snacks, Vendors, Swag and Surprises! Enjoy healthy treats, grab some cool swag and keep an eye out for cool surprises throughout the day.
This event is designed to foster community, provide access to critical mental health resources, and introduce holistic approaches to mental wellness. A day filled with focusing on you!!"
The Strong Mind Strong Body Foundation and its Youth Community Journalism Institute, in partnership with the Masonic Institute for the Developing Brain, Carmen Robles and Associates LLC, and Conversaciones de Salud, will connect youth and families from underserved Twin Cities communities with brain researchers, mental health experts, and medical professionals for a festival of food, music, goodie bags, retro video games, community newspapering, mental health support, and community empowerment. This event kicks off Brain Health Solutions for All, a year-long initiative to expand access to actionable mental health education and resources where they are needed most.
The Evoluer House will host a fun two-part interactive day of mental wellness and emotional rejuvenation for teen girls in the Greater Philadelphia region. A virtual workshop will feature topics on how teen girls can recognize signs of mental illness, how they can help a friend, and how they can take charge of their own mental health. The teen girls will learn what support and resources are available. They also will have access to health guides and time for questions and answers. Our local attendees will enjoy a yoga class, nutritious food for the soul and an inspiring dream journal.
The New York Foundling's Home of Integrated Behavioral Health will host a Community Day of Mental Health Action focused on increasing awareness of and access to the critical services we provide to children, young people, and families in East Harlem and neighboring communities. Attendees can enjoy raffle giveaways, delicious snacks, art activities, wellness events, and an open door to The Foundling's wide-ranging services.
The Unbreakable Organization, in collaboration with passionate young leaders, is bringing together peers from across the region for an initiative centered on connection, growth, and empowerment. South Florida's youth community will have the opportunity to participate in hands-on self-care activities such as gratitude journaling, intention-setting, and bracelet-making, alongside guided discussions led by local mental health experts. These sessions aim to equip attendees with practical tools to support their own mental health while fostering empathy and acceptance among peers. In addition, members of The Unbreakable Organization's Youth Advisory Board will be launching pop-up events on their campuses and within their communities, continuing to spread the mission of mental wellness, belonging, and peer support.
Yancey Outreach International is excited to bring Mental Health Action Day to the community on May 15, 2025, and beyond! They will host mental health outreach events focused on healing, resilience, and empowerment for both youth and adults. Attendees can engage in inspiring discussions, interactive wellness activities, and access essential mental health and recovery services. Plus, enjoy free self-care kits, delicious food, and community connection. Let's break the stigma, build resilience, and create a healthier, stronger community—together! Visit www.yanceyoutreach.org for details.
Youth on Record will facilitate a full day of learning, art, music, and community care, investing directly in young peoples' ability to be leaders in mental health support for their peers and in their communities. In the morning, young creatives ages 18-24 will be trained in Youth Mental Health First Aid. In the afternoon, they will partner with younger participants for a Mental Health and Wellness Zine-Making Workshop. The Mental Health Action Day will culminate with a community concert featuring a dynamic slate of live performances that center mental health while providing free food, giveaways, and mental health resources.
Activations in Communities
Mental Health Action Day events take place in cities around the world, including nonprofit activations by MTV's 18 Mental Health Action Day 2025 grantees. A selection of events taking place on Thursday, May 15th are listed below.
Arizona
Aliento will be hosting a virtual Metal Health Session led by a licensed therapist. They will be learning about Mental Health First Aid, and the A.S.K. Method to learn how to support others going through a difficult time.
California
Monumental Theater Company has been created create a safe and supportive community for these artists to work and grow without financial constraints, with added support from liaisons at companies nationwide. It will also facilitate talkbacks at subsequent productions, which are meant to dispel misinformation or stigmas and allow the audience to receive needed mental health resources in their local community. Monumental will partner with organizations ranging from mental health non-profits to trauma-based experts, neuroscientists, and theater companies, who recognize the need for a suitable and supportive environment for mental health.
The Hidden Opponent is hosting an in-person event in Los Angeles to educate over 100 people on their mission and the importance of mental health in the athlete population. They are partnering with adidas to officially celebrate and launch our collaborative product line. Friends, family, and VIP guests and influencers will be in attendance.
Colorado
Catwalks & Crack-Ups is turning the runway into a movement for mental health. This bold and engaging event combines fashion, comedy, and advocacy to spark vital conversations—featuring original designs inspired by real mental health challenges and laughs from Second Chance Comedy. A portion of proceeds benefits Make Mental Health Matter's youth-focused programs, making this a powerful night with purpose.
Connecticut
Choose Love is inviting everyone to join their virtual Think Tank with Scarlett Lewis for a live tapping session. Special guest Dr. Maria Ortnerwill discuss the benefits of tapping and lead the group through a tapping exercise.
Tapping, also known as EFT (Emotional Freedom Techniques), is a powerful, holistic healing technique that has been proven to effectively resolve a range of issues to manage stress, anxiety, and other mental health concerns. Get tapping for your mental health!
Florida
"Paddle for Prevention" is a community-based event by Remember Me NFP that combines beach safety, mental health education, and emergency preparedness through hands-on activities like paddleboarding, Narcan training, and hurricane readiness demonstrations. Led by nurses and mental health advocates, the program offers interactive learning with first responders, mobile mental health outreach, and safety resource distribution. This initiative promotes wellness, saves lives, and prepares families with essential tools for crisis response in coastal communities.
Maryland
Diamonds On The Rise will host a full-day community activation under the theme "Take a Moment, Take Action: Prioritize Your Peace." The day will begin with a Morning Wellness Kickoff, featuring a gentle stretching or yoga session led by a certified instructor, followed by a motivational talk from a licensed therapist. Participants will receive wellness journals and affirmation cards to support their ongoing mental health journey, along with a light healthy breakfast.
Following this, they will host a Mental Health Resource Fair where community members can engage with local behavioral health providers, access free screenings for anxiety and depression, and receive information on counseling, crisis support, and other vital services. The team will distribute mental health kits containing journals, fidget tools, and hotline contact information.
In the afternoon, they will spotlight youth through a "Coping Through Creativity" workshop. This interactive session will include art therapy, music and dance activities, and peer-led discussions focused on emotional expression and resilience. Youth from our after-school program will present on what mental wellness means to them, and all participants will receive "Wellness Champion" certificates and healthy snacks.
Throughout the day, they will run a #PeaceWithDOTR social media campaign to extend the conversation online. They will share mental health tips, event highlights, and personal stories from our community, encouraging others to engage by posting their own mental health actions. After the event, they will follow up with participants via email and text, sharing additional resources, links to register for ongoing DOTR programs, and a survey to gather feedback. This activation will promote wellness, reduce stigma, and provide families with accessible tools and connections to prioritize their mental health.
New Jersey
Rami's Heart Corp's Mental Health Action Day event invites the community to a serene evening of self-care and reflection on May 15th at 6:00 PM at the Taylor Pavilion. Attendees will experience candlelight meditation, singing bowls, and wellness tables, all set against the soothing backdrop of ocean views. This free event, hosted in collaboration with Wellness Studio: With Intentions, offers a meaningful opportunity to nurture mental well-being and resilience.
New York
EPIC Long Island will be observing Mental Health Action Day by focusing on raising awareness for the A.S.K. (Acknowledge Support Keep-In-Touch) campaign, which is dedicated to promoting mental wellness and fostering supportive communities. As part of their initiatives, staff members are encouraged to participate in a creative activity where they can craft their own unique friendship bracelets. This hands-on project not only symbolizes solidarity and connectedness but also serves as a tangible reminder of the importance of staying in touch with friends and colleagues, especially during challenging times. To facilitate this activity, EPIC Long Island will be supplying all the necessary materials and tools, ensuring that everyone has the opportunity to engage in this meaningful experience. By taking part in crafting these bracelets, participants will help spread the message of empathy, understanding, and continuous support for mental health.
Sober is the New Cool will activate a global movement of compassion and connection through its White Heart Campaign. By gifting white crystal hearts, they aim to remind individuals everywhere that they are seen, heard, and deeply valued. Our mission is to break the stigma around recovery and mental wellness—one heart, one conversation, and one act of kindness at a time.
MENtality Matters, a veteran-founded non-profit, is joining Mental Health Action Day on May 15, 2025, with two nationwide activations: Breaking the Silence Walk and Breaking the Cycle Ride. These events aim to raise awareness and funding for men's mental fitness programs, helping to combat the silent epidemic of male suicide through peer support, coaching, and veteran retreats. Media opportunities include interviews with founder Richard Sharratt, veteran participants, and access to compelling local stories.
North Carolina
Piedmont High School's Break the Silence Club is once again partnering with MTV for Mental Health Action Day. This is a day to bring awareness to mental health, something we all have and need to be aware of in our lives. The community event will be held in Piedmont High School's Old Gym and Auditorium.
Pennsylvania
Jana Marie Foundation's activation for Mental Health Month is a dynamic and creative campaign designed to spark conversation, reduce stigma, and promote mental well-being throughout the community. Through a blend of art, music, storytelling, educational workshops, and interactive events, the foundation invites individuals of all ages to connect, express themselves, and access resources in supportive, uplifting spaces. Each activity is rooted in the belief that everyone's voice matters and that mental health is a vital part of overall wellness.
Texas
Abundance of Hope Counseling—led by owner Chikeitha Owens—is launching a Spotlight Video Series guided by the theme, A.S.K.: Acknowledge, Support, and Keep-in-Touch. The series will feature diverse voices sharing personal experiences and practical strategies to encourage open conversations, reduce stigma, and promote ongoing support for mental well-being. In addition, they will host a virtual panel discussion, 'Everyday A.S.K.: Making Mental Health a Daily Priority,' exploring how the A.S.K. concept can be integrated into daily life, not just on Mental Health Action Day.
Thrive Youth Center invites the community to "A Day to Thrive!" on Mental Health Action Day, May 15, 2025, from 5-8 PM at The Goodkind Southtown. This free event offers an afternoon of connection, wellness activities, and actionable mental health resources, including yoga, an interactive Q&A with Cantero Psychiatry, tarot readings, and more, to inspire real steps toward mental well-being.
Washington
Free2Luv® is hosting an EXPRESS IT! art journal giveaway that will be featured in a national digital billboard campaign aimed at supporting the mental health of teens and young adults through creative expression on Mental Health Action Day. This engaging initiative invites you to connect with and listen to your inner voice, embark on a transformative healing journey, and gain greater self-awareness. As you dive into the thoughtfully crafted prompts of the EXPRESS IT! journal, you'll find a space to unleash your creativity and explore your emotions. Visit https://free2luv.org/get-support/ today to claim your complimentary journal and unleash your creativity on the path to self-discovery and healing!
Nationwide
Alpha Chi Omega developed a new peer-to-peer program - "A.S.K. a Sister" - that focuses on providing members with dedicated time to practice how to check-in and A.S.K. (Acknowledge, Support, Keep-in-Touch) about wellbeing in everyday conversations with members, friends or loved ones. A supplemental "A.S.K." flyer is available for chapters to hang in their chapter facility or pass out to members as a takeway resource. Chapters are encouraged to facilitate this program during an upcoming chapter meeting or as part of a self-care activity leading up to the end of the semester.
Additionally, Alpha Chi Omega has created a Mental Health Awareness Month toolkit, including graphics, printable resources and digital assets for individual members or chapters to utilize to spread the word on mental health talk. Members will also be encouraged to repost and share from the national organization's account on Mental Health Action Day and throughout the month of May!
Teens4TeensHelp national Youth Board of 50+ teens and young adults is taking creative action to uplift their communities. They'll spread affirmations through handwritten notes, host interactive 'fill-in-the-blank' mental health displays, send supportive letters to teens in treatment, and deliver stigma-busting presentations to share vital resources. Together, they're turning awareness into action—one small gesture at a time.
Virtual
Aliento will be hosting a virtual Metal Health Session led by a licensed therapist. They will be learning about Mental Health First Aid, and the A.S.K. Method to learn how to support others going through a difficult time.
Alpha Chi Omega developed a new peer-to-peer program - "A.S.K. a Sister" - that focuses on providing members with dedicated time to practice how to check-in and A.S.K. (Acknowledge, Support, Keep-in-Touch) about wellbeing in everyday conversations with members, friends or loved ones. A supplemental "A.S.K." flyer is available for chapters to hang in their chapter facility or pass out to members as a takeway resource. Chapters are encouraged to facilitate this program during an upcoming chapter meeting or as part of a self-care activity leading up to the end of the semester.
Additionally, Alpha Chi Omega has created a Mental Health Awareness Month toolkit, including graphics, printable resources and digital assets for individual members or chapters to utilize to spread the word on mental health talk. Members will also be encouraged to repost and share from the national organization's account on Mental Health Action Day and throughout the month of May!
The HOPE series supports the resilience of our global community through social emotional arts. The Living in Color: Slowing Down with Watercolor workshop takes us through a grounding experience and offers space to slow down, fostering mindfulness, creativity, and resilience.
CraveHRO's giveback initiative CraveHOPE is launching a public release of A Window Into the Woman She Was, a collection by suicide attempt survivor Jennifer Brown Fischer, curated by her daughter, Nicole Craveiro. This deeply personal project tells the story of survival, estrangement, reconnection, and healing through decades of private writing brought to life through AI generated art.
This activation invites readers to bear witness to lived experience - with a portion of proceeds benefiting the American Foundation for Suicide Prevention and the remainder directly supporting Jennifer's ongoing care. Community members can also submit their own reflections through our companion project, Pages of Hope, launching later this year.
Expressive Therapies Summit is hosting the 'Cultivating Calm Amidst Chaos: Creative Strategies for Turbulent Times' virtual conference, designed to support mental health clinicians, social workers, and educators. From May 15, 2025, to May 25, 2025, in Eastern Time, this event will provide valuable resources and strategies to help practitioners and their clients find pathways to calm, self-management, and resilience in these challenging times. By training the helpers, this initiative creates an exponential ripple effect, delivering vital mental health support to communities most in need.
Iron Valley Real Estate has recognized as an organization that we all to often are caught up in the craziness of work and life. We spend so much time consuming information quickly, virtually, and irresponsibly never taking a moment to just asking how someone is doing. Iron Valley Real Estate will be introducing A.S.K. to their agents, owners, and employees in 2025 and encouraging them to take a breathe, check in with themselves and others, and A.S.K.
As part of Mental Health Action Day, Mammoth Brands will host a virtual learning session with their partners at Team:Changing Minds. This session will provide valuable insights and practical tools to the Mammoth Brands team, equipping them to become peer advocates for mental health. By sharing strategies for supportive conversations and reducing stigma, Mammoth Brands aims to continue building a culture that prioritizes mental well-being and empowers team members to support one another.
Shatterproof has created an A.S.K. Toolkit to help amplify the movement and help people activate on 5/15 with a mobile-friendly resource hub to help their loved ones.
STARR Coalition will be announcing the winner of their "Stop the Stigma Champion" award to recognize a high school student who has made an outstanding contribution to destigmatizing mental health issues and promoting a supportive environment within their school and community.
The Stop the Stigma Champion award is an integral part of our Minds Ahead initiative, which is dedicated to fostering the next generation of mental health leaders.
The Minds Ahead program was created to introduce students and young adults to the world of mental health clinical research—not only as a career path but as a powerful vehicle for change. Through mentorship, educational outreach, and opportunities to engage with real-world advocacy efforts, Minds Ahead helps young people explore how science, compassion, and community can come together to create better outcomes for those living with mental illness.
The Stop the Stigma Champion award honors those who demonstrate a strong commitment to mental health advocacy, whether by leading conversations in their schools, volunteering with local mental health organizations, or sharing their personal stories to help others feel less alone. These Champions are not only advocates;they are role models showing that young voices can make a profound impact on how society views mental health—and how we treat it.
By highlighting their efforts, The STARR Coalition aims to amplify youth-led movements for change and continue building a future where access to quality mental health services is the norm, not the exception. Together, through programs like Minds Ahead, we can create a culture where clinical research is seen as a trusted care option, and stigma is a thing of the past.
The Coalition for Hemophilia B is activating their community with a powerful message: mental health matters—every day. They are sharing expert insights from therapists, practical resources, and uplifting encouragement across our platforms. They're also inviting our community to join in by sharing photos and videos of what they do to care for their mental well-being.
A full list of partners is available at mentalhealthaction.network/partners